Archive for the ‘Blog News’ Category
How are you different?
What are you doing that sets you apart from other stores? How do you do things different from the store down the street? Ask yourself these questions and then watch my video about our new toys, the Invincibles. We like to be different by making toys that dogs actually want to play with… and then, of course, making funny videos about them for your viewing pleasure… Enjoy!
Why customers should buy life jackets for their dogs
I am asked many questions regarding life jackets quite often, so I think it is helpful to explain why a dog needs a life jacket.
Condensed version, a quick in-store sales pitch to your customers:
1. If a dog falls overboard on a boat (or deck or dock) the life jacket ‘grab handle’ will enable one to locate the dog and easily pull it back on board. (Click here to see demo video of how this works.)
2. It enables many non-swimming dogs to swim. Many dogs, believe it or not, do not know how to swim. I have heard many stories from pet owners that got their scared, old, or non-swimming dogs (Dobermans, Boxers, etc) to swim as a result of wearing one of our life jackets.
3. It reduces fatigue allows dogs to swim for longer, thus extending exercise and playtime!
What are you doing that’s fun and reaches your customers?
Here at Kyjen, we are practicing many different types of marketing, advertising and selling techniques to reach prospects and build our brands. We hope these efforts spill over and create more demand for you, the independent pet specialty retailer.
We are still dedicated to making the important calls, knocking on doors, and sending personal emails to our prospects. However, we’ve taken it a step further with this fun video for our new Real Animal Squeaker Mats.
What are you doing different that reaches your customers? The best thing to do is think outside the box and have lots of fun!
What this Blog is About
This blog is geared toward helping Independently Owned Specialty Retailers grow their business — or “Indies” as we like to call them. As Marketers, Merchandisers, Salespeople employed in the pet industry by Kyjen, we work with individual Specialty Retailers from across the globe on a daily basis. We thought, “Why not create a blog to pass along our experiences to other Independent Retailers.” Although our focus is primarily the pet industry, we feel the content is relevant to any specialty.
– The Kyjen Team
