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Merchandising tip to help fill the shopping cart!
How can merchandising help you get the consumers to buy just one more item? It’s no secret, you can find examples of this all over the grocery store! Seasonings/marinade are often located in the meat section, limes by the Corona etc… There are a lot of these product relationships you can capitalize on in your store as well!
You often see these secondary (add on) items next to “destination” items. The destination items are the “planned purchases” your consumers make. These are the items that drive the consumer to your store. Some examples of this in the pet industry are food, litter, pee pads and grooming products. Below are some examples of products you can place with such items
-clip strip of toys by the food
-treats next to your treat dispensing toys
-stain removers next to pee pads
-hairball products next to the cat grooming tools
Think strategically!
How to merchandise pet toys effectively in your store
I get a lot of questions about how and why pet toys are merchandised a certain way. While there are many ways to merchandise (product function, brand, price point, “best of”, size, just to name a few), they all have one thing in common: They make a statement to your consumer. These statements typically come from how consumers shop your store.
Let us focus on one example: Toys for aggressive dogs
You will often find these brands of toys are merchandised together to show the consumer all of their “durable toy” options in one place. Would you put plush toys in this section? Probably not (unless it’s really durable). Most consumers looking for these types of toys have dogs that will go through a plush toy in minutes. By having plush toys in the durable section, you’re showing this type of shopper a toy they’re not interested in. Same goes in the plush section. Plush consumers are looking for plush, and a hard rubber toys won’t do so well for you in this section.
Keep this in mind while you are organizing merchandise in your store.





