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Out with the old, embrace the new
I recently read an article on Kodak’s last production of kodachrome film.
As the king of photographic films’ successor is being replaced with digital technology, my first thought was wow… end of a beautiful era. How can new technology ever replace such class, superiority, and richness of its’ predecessor. Like vinyl to CD’s and CD’s to ipods, the evolution of technology will carry on regardless.
Then I really started to think… Is the evolution of technology similar to that of business? As the faces of marketing transform from print to web and emails, should your branding? I hope your answer is NO!
As the world of business is constantly evolving, the basics of branding should remain the same, to name a few.
- Establish the core value of your products and business.
- Do the research and determine your purchasing target market.
- Choose which medium will best communicate and attract your target market.
- Create a face for your business by designing a logo that will translate on all mediums.
The moral to the story, I guess change is going to happen regardless, might as well embrace what comes but don’t forget what has passed.
Image is Everything…
One of the best parts of my job is that I get work with all kinds of photography- every day. Our graphics team and interns (comprised of some of the most talented people on the planet!) make our products literally jump off the shelves. Why do we spend so much time and attention to images? At Kyjen, we know first impressions, “look”, and great products will seal the deal.
Product photography is not an easy task! It’s about knowing the functions of what you are selling, and enhancing the key selling features in order to attract. Although we are experts in this field, you don’t necessarily need a degree. However, making good impressions, knowing EVERYTHING about your products, and a little creativity will make the difference!
Below are some images of our creative gurus in action!
- Me setting up a group shot of our Real Animal Squeaker Mats
- Cody getting ready for a video shoot
Decrease Clutter, Increase Sales!
If you have ever tried to buy a home or a used car, you’ll notice that you tend to be attracted toward the clean rooms or neutral color tones. In the world of design, simplified lines and shapes with proximity are pleasing to the eye. The Gestalt theory supports this phenomena by naturally organizing closely related objects; thus allowing the brain to visually digest information comfortably.
Enough schooling… How does all this pertain to your store? The same principle is true for any retail shopping experience. If I see mixed sizes, unfolded pieces and unclear signage in an aisle with no visual organization, there is a high chance I probably won’t go home with anything. The chaotic mess confuses and frustrates me as a shopper. When I am able to freely move through aisles with a clear visual of products, packaging, and signage, I am more likely to stop, pick up, and purchase! Keeping clutter free and a “less is more” approach to showcasing your products will entice, thus creating a relaxing environment, and bringing dollars to the register.
Here at Kyjen, or as I like to call it “home” we make a point to de-clutter the office on a regular basis. Not only does this make such an impression on visitors, but creates a serene, creative, and productive environment for us and most importantly our furry friends!
