Archive for February, 2011
Here at Kyjen, we’re always dreaming up ways to get the word out in a WIN-WIN fashion that really benefits our specialty retailers… This month we teamed up with Picture People, and boy, did we have fun!
They’ve got a fantastic contest going – check out the video, and then check out your nearest Pet People!
I’m in Mouthfuls every other week buying dog food since, as it turns out, feeding 300 pounds of retriever is no small feat! Milo, Macallan, O’Malley, and I give this place our biggest “paws up” rating.
Here’s why Mouthfuls rocks…
Atmosphere – Cozy neighborhood vibe… irresistible front window display, inviting atmosphere of abundance, great lighting, displays of varying heights arranged to draw customers through the store, just enough “departmentalization” to make products easy to find
Employees – Deb and the team are accessible, authentic, and enthusiastic – they really know their customers and care about their dogs.
Displays – Toys are set up in a casual “play-with-me” fashion via bins along the wall, leashes are organized and visible. There’s an inviting bakery case, and even a treat bar… and always something to play with on the checkout counter!
Assortment – Toys, travel gear, beds, food, and specialty treats – something for everyone — and the K-9’s love the abundance of Kyjen.
Sales Savvy – In tune with modern times, Mouthfuls has an attractive shoppable website that tells their story, as well as a Facebook page, and a blog. These folks are wise enough, however, to cover all of the bases – they recognize the importance of community involvement and in-store events, such as photos with Santa.
In short, Mouthfuls fosters a spirit of neighborhood camaraderie that keeps us coming back again and again. One of the rare specialty retailers that’s doing everything right!
Visit www.mouthfuls.net and you’ll be inspired immediately.
What can you improve? With the help of Kyjen and our new home runs like Invincibles and Dog Games, we invite you to get with the program!
If you’re a wholesaler, be sure to opt in at www.kyjen.com – we’ll keep you up to date on the latest and greatest!
For display ideas, send a photo of your store to me at Kim_m@kyjen.com.
We hope to see you in Orlando at the Global Pet Expo March 16-18 – Booth 1001!